Jonathan A. RheingoldVeteran publisher, branded content and intellectual property expert, Jonathan A. Rheingold is the Founder of Musinart and RESPECT. Jonathan launched Musinart in 2009 within Atlantic Records, while consulting the senior executive team at Warner Music Group on content monetization. He also served as publisher-at-large for Uproxx Media, which was recently acquired by Woven Digital.
In 2013 he was recruited by Marvel Entertainment to oversee it Custom Solution unit, which he transformed into a fully integrated agency. As VP of Marvel Custom Solutions, Rheingold managed 8,000 characters in the Marvel library as it pertained to their use in branded content. He developed multiple innovative, award-winning, advertising and marketing campaigns leveraging Marvel's legendary superheroes through storytelling for top international brands—Adobe, Unilever and Lexus all shining case studies. The integrated campaign he oversaw for the Western Union account won a 2016 Telly award. At Marvel he also broke ground by garnering other Disney owned companies as clients. Lucas, ABC TV and Disney proper were converted to custom solutions clients. In 2015 he secured a complex partnership between Netflix and Marvel by creating a prequel in the form of a limited edition print comic for the Marvel Jessica Jones Netflix series. This program was one of the best performing social marketing programs in Netflix history.
Through 2009 Jonathan was Executive Publisher of Harris Publications and co-created XXL, King, Rides, Revolver, Slam, Honey, Fuego and Antenna magazines to name a few. Jonathan’s leadership had resulted in these titles becoming the world’s largest pop-culture oriented print network of its kind, and he transformed the group into a publisher owned ad network.
His phenomenal track record in launching journalistic brands, intellectual property management, advertising sales and creating strategic partnerships with national and minority advertisers has earned him recognition as one of the top sales and marketing experts in pop-culture and youth markets. Jonathan has formed deep relationships with clients, often working with them as marketing and strategic advisor. He has been responsible for multiple custom projects with brands such as Sirius Satellite Radio, Coca-Cola, Hennessy, Chevy, Bandai Namco, Universal Music Group, Netflix and Guitar Center to name a few.
Mr. Rheingold is a native of Brooklyn, New York. He is a graduate of SUNY Albany.