about

 

 

In mobile culture and social media, one-dimensional advertising campaigns are no longer the solution. Companies that desire to speak to millenials in a language that they understand, need to look to clever avenues and new techniques.

Musinart is a media company that specializes in custom solutions for global brands—from branded content to disruptive social video. We boasts some of the most influential media partners who are at our disposal to creatively deliver the work we create. We curate from our suite of platform partners and create programs that leverage our wide network of professional creators—journalist, illustrators, animators, storytellers, graphic designers and editors.

We utilize content syndication, socially savvy ambassadors and celebs to spark conversation amongst consumers and drive engagement by telling your products story. Musinart’s work has enabled some of the world’s most esteemed brands to deliver highly integrated marketing programs that target and engage thought leaders and early adopters on a large scale.

Our campaigns include print and digital advertising, ranging from standard display options to high-impact solutions, as well content creation and syndication—executed through our deep partnerships with websites, bloggers, and array of social media all-stars from radio personalities to platinum recording artists.

With an emphasis on cross-cultural trends, Musinart works with agencies and their brand clients to provide highly creative and accountable advertising programs. Our team is made up of integrated advertising experts. We pride ourselves on our creativity, the best client service, accountability and results.
 

 

Jonathan A. Rheingold

FounderVeteran publisher, branded content and intellectual property expert, Jonathan A. Rheingold is the Founder of Musinart and RESPECT. Jonathan launched Musinart in 2009 within Atlantic Records, while consulting the senior executive team at Warner Music Group on content monetization. He also served as publisher-at-large for Uproxx Media, which was recently acquired by Woven Digital.

In 2013 he was recruited by Marvel Entertainment to oversee it Custom Solution unit, which he transformed into a fully integrated agency. As VP of Marvel Custom Solutions, Rheingold managed 8,000 characters in the Marvel library as it pertained to their use in branded content. He developed multiple innovative, award-winning, advertising and marketing campaigns leveraging Marvel's legendary superheroes through storytelling for top international brands—Adobe, Unilever and Lexus all shining case studies. The integrated campaign he oversaw for the Western Union account won a 2016 Telly award. At Marvel he also broke ground by garnering other Disney owned companies as clients. Lucas, ABC TV and Disney proper were converted to custom solutions clients. In 2015 he secured a complex partnership between Netflix and Marvel by creating a prequel in the form of a limited edition print comic for the Marvel Jessica Jones Netflix series. This program was one of the best performing social marketing programs in Netflix history.

Through 2009 Jonathan was Executive Publisher of Harris Publications and co-created XXL, King, Rides, Revolver, Slam, Honey, Fuego and Antenna magazines to name a few. Jonathan’s leadership had resulted in these titles becoming the world’s largest pop-culture oriented print network of its kind, and he transformed the group into a publisher owned ad network.

His phenomenal track record in launching journalistic brands, intellectual property management, advertising sales and creating strategic partnerships with national and minority advertisers has earned him recognition as one of the top sales and marketing experts in pop-culture and youth markets. Jonathan has formed deep relationships with clients, often working with them as marketing and strategic advisor. He has been responsible for multiple custom projects with brands such as Sirius Satellite Radio, Coca-Cola, Hennessy, Chevy, Bandai Namco, Universal Music Group, Netflix and Guitar Center to name a few.

Mr. Rheingold is a native of Brooklyn, New York. He is a graduate of SUNY Albany.
 

Ethan Hutchinson

President/CFOEthan comes to Musinart with 25 years of experience in business finance. Ethan started his career working for a NYC-based management consulting firm with more than 100 clients representing a variety of industries both domestic and international. Among other sectors, Ethan developed a specialty in software development and online media, helping the likes of Network-1 Security Solutions, Inc., Medium4.com and DailyCandy, Inc. grow from inception—working directly for their founders—into success stories. Ethan is an 1988 graduate of University of Hartford.

Trevor Sage-EL

Creative DirectorWith a uniquely specialized Background in multimedia arts including digital media, fashion and industrial design, he has curated custom creations for the most exclusive retail clientele including Cole Haan, Ralph Lauren and Reed Krakoff and has his work featured in stores all around the world. He is on the forefront of online marketing via fully branded digital campaigns and online advertorial quantification/monetization. With his finger on the pulse of the modern male lifestyle and the knowledge to create the user interface to capture it, he forms an invaluable member of the Musinart team.