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case study: crown royal black

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  • kendrick dean
  • bryan michael cox
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Musinart recruited Grammy Award winning producer Bryan Michael Cox and two of his protégé producers. A 4-Part documentary series, called Passing The Crown, was highly promoted in a special section featured in RESPECT. magazine, and placement of a custom video ad unit across Musinart's network and other forms of syndication. Bryan and his crew activated their social to drive awareness to the campaign.