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case study: g-shock x sterotypes

 

As a part of an ongoing effort to identify emerging talent in pop-culture, G-Shock and Musinart recruited the hit making production crew, The StereoTypes, to be featured in a multimedia program incorporating print, online video, custom posts and organic social media. A video documentary about The Stereotypes was posted on Casio's G-Shock platform. Musinart utilized it's media outlets to drive traffic to the video.